Once upon a time, Young Daz would have been ecstatic at the thought of visiting a hobby Mecca. And part of me still wants to someday visit Warhammer World in Nottingham. But is the Warhammer Citadel in Grapevine the next best thing? Not by a country mile, in my experience.
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I previously visited Grapevine when the Citadel was having its grand opening. At that time, the store wasn't ready to visit, and instead celebrations were being held at a nearby hotel. The mini convention was fine, I had a good enough time. But it was also my first interaction with the store's staff, and this heavily colored any future perception.
The store manager, Mic, is a piece of shit. I bought merch at the convention, and it broke. At various times, Mic promised a replacement, he promised to send his own copy of the damaged item, and so forth, gaslighting me in any and every way. My issue wasn't resolved until I involved Games Workshop corporate, during which time Mic flat out lied about events. Corporate, however, made the situation right as best they could, though I was never satisfied with the outcome. I was simply happy to be done with the entire affair, as I spent way too much time dealing with matters. And the entire time, Mic treated me like some crazy customer. But like I said, he's a piece of shit.
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| Blood Angels army, circa 1996 |
So, with this background, you have an idea of what barometer I'd be using to gauge my experiences for this visit. The main difference this time would be bringing my teenage son. He's just starting his hobby journey, and doesn't have the cynical perspective one develops from decades of watching corporate greed swallow up anything that I used to find fun about Warhammer.
Coming from Austin, the drive down the I-35 corridor is about what one would expect. Through Austin and the DFW metroplex, traffic sucks. But between those sprawling urban wastelands? A beautiful and relaxing journey. It reminds me of what I still find beautiful about Texas, and why I stay and fight despite extremists wanting to destroy anything unlike themselves.
The Warhammer Citadel (and cafe) is nestled in the heart of Grapevine's historic downtown area. It's a very beautiful area, and it really reminds me of Georgetown's lovely town square. The buildings are historic (at least from an American's perspective), and the surroundings are well-kept. Tourism is obviously important for the area, and the local chamber of commerce clearly knows who butters their bread.
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| Space Wolves army, circa 1994 |
The Citadel is a low, unassuming building, a flat one-story shop nestled next to handsome multi-story brick buildings. It sticks out in an unattractive way, and mirrors the squat ugliness of the auto shop next door. It's unfortunate, but reflects the garish commercialism of our beloved hobby. One of Jes Goodwin's space marines stands guard out front, and is twin to the one that once stood at the front of Games Workshop's headquarters. These days, I think the original is housed behind the building, replaced by a Stormcast Eternal.
Stepping inside, you are quickly smacked in the face with everything Warhammer. If you've been in a Warhammer store before, it's like that, just more. They carry every major game system, and a strong selection of what used to be called specialist games like Necormunda. Unlike the one-man stores, a staff of young glassy-eyed youths circle like carrion birds, ready to help you spend. The 90s lives on in the hard sell of the staff. Twice I had to shoo them off, firmly explaining that "we're good" and will let them know if they needed help. Of course, this doesn't stop them as they tried to continue the conversation and explain the newest release. Turning my back and giving a cold shoulder was the remedy.
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| Warriors of Chaos, circa 1996-98 |
Contrasting the grim darkness of the modern trade dress, vintage Warhammer packaging runs along the top of the shelving. Still vibrant despite the sun damage, the old boxes remind onlookers that Warhammer used to be a colorful game, and not the pastiche of browns, blacks and grays it is today.
Don't believe me? Just take a gander at one of the three dioramas lovingly imported from Nottingham, and built by the studio team there. Each depicts a moment in time, showing a battle between two forces. I'm left wondering if they represent three separate conflicts on the same planet, as each pair of armies clashes on the same drab rocky surface, devoid of any points of interest.
This theme carries over to the gaming tables in the back of the shop, separated by a short showcase of display cabinets, as well as the restrooms. Various trophies and certificates adorn the walls, including a prize belt congratulating the store on smashing its 2018 sales targets during its first year of operation.
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| Display of Eldar artifacts |
But the tables. Each 40K table features a spread of L-shaped ruins across a lifeless rocky landscape, occasionally punctuated with a blob of boxy color from an official Warhammer shipping container model kit. Age of Sigmar got the better end of the deal, and there was a terrific looking table open for gaming, showing a ruin choked by swampy ground. It really is a shame that the color and splendor of the high fantasy setting doesn't carry over the far future. I'm guessing because color went extinct somewhere during the 31st millennium.
The cafe occupies about one-quarter of space in the back half of the shop. I am not a coffee person whatsoever, so I don't have a strong opinion of it. I could see that there were several drinks and pastries for sale, each with some kind of clumsy Warhammer-inspired name to help brand them. A small open cooler also had bottle drinks for sale, like waters and cokes.
Off to the side of the cafe is an area set up for hobbying. Unfortunately, this part of the store is poorly lit and not terribly suited to any kind of painting or modeling. Stuck in the corner, it almost feels like an afterthought, especially when compared with the demo space up front where you can learn to build and paint your first Warhammer model. It really sends the message, "once we've got you hooked, good luck!" At the very least, don't bring it here - just your money, please!
Throughout the store, but especially near the rear, were a number of Warhammer themed artifacts. Nearly all were inspired by the science fiction setting. Upon reflection, I can't think of anything related to either Age of Sigmar or the Old World in the entire store. Most were lazily crafted and painted to get them on display, and lack the same quality of what's shown in the background official video content. I guess the US gets Nottingham's sloppy seconds?
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| Blood Angels space marine |
Despite this, they do have on display a venerable Blood Angels space marine. I am unsure if this is the same statue shown in old White Dwarfs or not. It looks the part to me, but I also never saw it in person. Also on display are several Eldar artifacts. These I've seen before; once at the grand opening scenario from years prior. The other escapes my memory. Of them all, I enjoyed the Eldar display the most. It clearly has the most love and care put into its construction and display.
The miniature showcases mostly carry modern Warhammer miniatures (as is expected), but there is also a pleasant selection of classic models. All of these hail from the golden era from the mid to late 90s. I saw nothing from the early 2000s, which is a shame as many good pieces were produced during that period.
Clearly here, as in any other store, Warhammer 40,000 dominates the landscape. Not only does the product dominate the storefront, gamers coming into the store were hauling their 40K armies. Most of the table were dedicated to 40K (and maybe the Horus Heresy in a pinch). Even listening in on a sales pitch, the blue shirt was discussing the new Armageddon set with the patron.
Sadly, it was disappointing to hear the salesperson really positioning space marines as these great saviors of humanity. Despite Games Workshop taking steps online to say that all sides are bad, I felt that this employee didn't get the message, didn't care, or was just pushing a personal perspective of the setting. But then again, that's probably not an appealing message to future hobbyists, and the message needs dumbing down to get another rube hooked.
So, was it worth it? If this visit was just for me, I would easily say no, unless you wanted to see some of the showcases or props firsthand (you can skip the bland dioramas). However, my son had an amazing time, and it does lead me to believe that this shop exists for people like him - bright eyed young hobbyists who are taking it all in with maximum enthusiasm and zeal. He's still talking about the visit and bragging to his friend about what he bought himself (e.g. what dad bought for him).











